gregvalerio.com
The Virtuous Jewellery Circle - Greg Valerio
Being a fair trade and ethical jeweller is not easy. It takes time, money and conviction to move towards a place where our knowledge of the impact our business has on our supply chain is as detailed as our knowledge of our finished products, customers and profit lines. Some have argued that it is not the responsibility of the jeweller to engage in the many complex issues that the long and complicated supply chains throw up. Yet as we all know, first through the impact that ‘conflict diamonds’ has had on us and now the emerging issue of ‘dirty gold’, our customers will be increasingly influenced by media and campaign groups on issues around jewellery. As retailers we are the front line in answering the consumer questions. If we cannot answer and demonstrate progress on social and environmental issues we may find ourselves being left behind as the industry moves forward and as a result losing customers. In this piece I want to explore in headline terms the virtues of Fairtrade Gold and the value of recycled gold as practices for us to explore as jewellers. The Virtues of Fair Trade. Fair trade is an economic response to a development …