gregvalerio.com
Fairtrade Gold - let's get the market moving - Greg Valerio
To mine gold and be very poor is a contradiction of logic and common sense, yet this is the reality of life facing millions of East Africans on a day-to-day basis. Uganda is a case in point. In early June I attended the 2nd regional conference on Fairtrade gold, a project funded by Comic Relief, whose aim is to engage small-scale miners from Uganda, Kenya and Tanzania and assist them in getting Fairtrade certification for their gold production. A considerable step in the international Fairtrade story and for many followers of the Fairtrade phenomena an exciting opportunity to whet their appetite once again on a controversial yet potential filled product. Let’s be honest for most consumers their only interaction with a Fairtrade product and producer is the Fairtrade mark on an agricultural product in supermarket and the smiling face of the producer on the label. Gold is a whole new world. But with Fairtrade’s latest and most challenging product, GOLD, following this story affords us the opportunity to see life for the small-scale miner up close and personal long before they reach the point of getting certified. It is a chance for the consumer to see the real challenges that …