gregvalerio.com
Announcing the launch of Fair Jewellery Action (FJA) - Greg Valerio
Press Release London, UK. Fair Jewellery Action (FJA) is a Human Rights and Environmental Justice Network within the jewellery sector. FJA promotes ethical and fair trade jewellery business by advocating traceability and transparency in the jewellery supply chain. FJA’s objective is to direct more of the economic impact of the jewellery sector toward the regenerating of local economies in small-scale artisan producer communities, supporting of cultural integrity and environmental sustainability. Through its communications platform and standard setting activities, FJA will function as a driving force to consumers, making ethically and fairly traded jewellery the only moral choice. It will support jewellers by connecting them with the source of their material and enabling them to see the social, environmental and market advantage of providing ethical products. According to Greg Valerio, one of the co-founders of the organisation, “As a starting point, jewellery brands must not lose sight of the simple fact that traceability and transparency are the foundational bedrock upon which any ethical scheme must be judged. If you don’t know where your material comes from, you are morally compromised.” In addition to supporting jewellers and brands to source traceably and transparently, FJA will be providing a world-first published and …