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How Do We Really spur home energy upgrades? Persuasive assessment reports - Green Living Guy
BLOG POST By Dr. Reuven Sussman, Senior Research Manager, Behavior & Human Dimensions Program In a world of 280-character tweets, people have limited attention spans. So to nudge them toward making energy efficiency upgrades, home assessment reports need to grab their attention in the first few pages, according to ACEEE research that evaluated the eye-tracking habits of potential customers. …