globetrender.com
5 new 'lifestyle' brands from major hotel chains - Globetrender Magazine
recent article in Business Traveller magazine highlighted a trend among major hotel chains such as Marriott and Hilton that has seen them launching “lifestyle” brands. Rejecting the old “cookie cutter” approach for producing identikit properties, chains are creating more individual concepts “designed to appeal to urbane, 21st-century travellers – cultured, young, tech-savvy mobile workers”. According …