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Procter & Gamble targets African-American consumers with Walker & Co acquisition - Global Cosmetics News
Procter & Gamble has announced the acquisition of Walker & Co, a move that will better position itself to target African-American consumers. While undisclosed, the acquisition purchase price is reported to be between $20-$40 million, with Walker & Co – creators of men of color grooming line Bevel and a hair care line aimed at …