gilbertdirectmarketing.com
The Direct Mail Myth Busting Continues.“preferential attitudes on trustworthiness of mail strengthened for consumer respondents in all age groups from 2008 to 2010”. Take that you naysayers!
My good friend and fellow direct marketer Evelyn Milardo posted this on Linkedin. Some great and surprising stats about direct mail vs online here: Young adults strongly prefer Offline to Online s…