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DAVID JONES <BR> CAULFIELD CUP YEAR ONE
Signifying the commencement of the Spring Racing Carnival, Caulfield Cup is one of the most hotly contested events of the racing calendar. David Jones presence and sponsorship at this event is long standing and iconic as their black & white hounds-tooth. Taking inspiration from this, GEORGE created a bespoke marquee environment for David Jones to host their stable of premium fashion elite, from style ambassadors to designers, celebrities, a national A-lister. The monochromatic environment was accented with geometric prints, chrome details and sculptural white orchids, creating the perfect backdrop for the elegant and refined guests to pose against.