Getting a Head Start on Generation Z: Characteristics & Challenges - Generation1.ca
"Founders”, “Plurals”, and the “Internet Generation (iGen)”, Gen Z, with over two billion worldwide, is fast becoming the prime focus for marketers, as almost a quarter of the U.S. population is under 18 years old. But what makes them tick, and what ticks them off? How are they different from other cohorts?
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