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The World's Greatest: Why Activision Needs to Acquire Glu and Ember Entertainment | GAMEMAKERS
Context: Huge pent-up demand exists for Blizzard IP based mobile games (e.g., Warcraft, Starcraft, and Diablo). We see strong market evidence of this demand in the countless number and success of infringing mobile games that operate without formal licensing with Activision Blizzard. Especially for fantasy gamers, the ultimate IP in mobile gaming is from Blizzard’s …