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How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City | GAMEMAKERS
Jam City is one of the largest and most successful mobile free-to-play game publishers in the world with a lot of hit titles such as Cookie Jam, Panda Pop the recently launched Harry Potter Hogwarts Mystery. More recently they have made a couple of acquisitions such as Disney’s Emoji Blitz from Disney and Bingo Pop …