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Why You Really Should Start an Email List (even if you don't sell a product)! - Full of Grit and Grace
An email list is also an excellent way to get people to come back to your site. In fact, I'm totally going to link to this blog post in my next email! Successful e-commerce sites or blogs depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers, because the more often they return to a site, the more trust they have in that site. So even if you don't have a product or service to sell, and you haven't started affiliate marketing yet, start now on your email list. I wish I had started sooner myself!