KIBB (B100) - Los Angeles - 6/25/97 - Nino - FM Airchecks
Following the “worst-to-first” success of New York’s WKTU in 1996, a number of stations around the U.S. attempted similar formats (essentially Rhythmic AC) in their markets. B100 was one example – but the station never came close to achieving KTU-like numbers. It debuted in the Fall of 1996, emphasizing 70′s and 80′s Dance/R&B selections and positioning itself with the slogan “LA’s Hot FM.” Several months later, Viacom sold the station to Chancellor (which became AMFM). During the Spring of 1997, Chancellor tried to improve the station by making it more current-intensive, but the end result was a rather unfocused format. The station’s slogan became “The Rhythm of L.A.” (and eventually, as heard on this aircheck, “The New Rhythm of Southern California”). However, the ratings didn’t improve. By the Fall, rumors of KIBB’s demise surfaced, and it become a reality in November, as detailed here.
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