Retailers fail to deliver on personalisation expectations in 2016
This time last year retailers identified personalisation as one of the most important trends to tackle in 2016 with big brands such as Amazon [IRDX RAMZ], Waitrose [IRDX RWAI] and Boots [IRDX RBOO]all investing heavily in customisable promotion schemes to relate to their customers. However, a new survey by HSO has revealed that retailers