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Energy Experts call for a Holistic Approach to Branding in a Changing Energy Landscape   - Electrical News
REYKJAVIK – Energy experts gathered recently at the annual Charge Energy Branding conference and called for a holistic approach to branding among energy providers, suppliers and utilities. Cheaper renewable energy and new technological opportunities are the main factors behind the challenges facing traditional utilities. “This industry is becoming a whole new ball game. As …