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'Most of the supplement market is bogus', but surely not the world's 1st super-supplement!
"Most of the supplement market is bogus," Paul Clayton*, a nutritional scientist, told the Observer. "It's not a good model when you have businesses selling products they don't understand and cannot be proven to be effective in clinical trials. It has encouraged the development of a lot of products that have no other value than placebo – not to knock placebo, but I want more than hype and hope." So, Dr Clayton took a job advising Lyma, a product which is currently being promoted as "the world's first super supplement" at £199 for a one-month's supply. Lyma is a dietary supplement that contains a multitude of ingredients all of which are well known and available in many other supplements costing only a fraction of Lyma. The ingredients include: kreatinin, turmeric, Ashwagandha, citicoline, lycopene, vitamin D3. Apparently, these ingredients are manufactured in special (and patented) ways to optimise their bioavailabity. According to the website, the ingredients of LYMA have all been