What can consumers do when they are confronted with confusing or contradictory evidence?
Simply put, in the realm of SCAM, we seem to have two types of people: those who don't care a hoot about evidence; those who try their best to follow the evidence. The first group is replete with SCAM enthusiasts who make their decisions based purely on habit, emotion, intuition etc. They are beyond my reach, I fear. It is almost exclusively the second group for whom I write this blog. And that could be relatively easy, if the evidence were always accessible, understandable, straight forward, conclusive and convincing. But sadly, in SCAM (as in most other areas of healthcare), the evidence is full of apparent and real contradictions. In this situation, it is often difficult even for experts to understand what is going on; for lay people this must be immeasurably more confusing. Yet, it is the lay consumers who often will take the decision to use or not use this or that SCAM. They therefore need our help. What can consumers do when they are confronted with contradictory evidence? How
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