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Want to legitimise your bogus therapy? Here is how
Many proponents of alternative medicine seem somewhat suspicious of research; they have obviously understood that it might not produce the positive result they had hoped for; after all, good research tests hypotheses and does not necessarily confirm beliefs. At the same time, they are often tempted to conduct research: this is perceived as being good for the image and, provided the findings are positive, also good for business. Therefore they seem to be tirelessly looking for a study design that cannot 'fail', i.e. one that avoids the risk of negative results but looks respectable enough to be accepted by 'the establishment'. For these enthusiasts, I have good news: here is the study design that cannot fail. It is perhaps best outlined as a concrete example; for reasons that will become clear very shortly, I have chosen reflexology as a treatment of diabetic neuropathy, but you can, of course, replace both the treatment and the condition as it suits your needs. Here is the outline: