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Liking the easy stuff | Neuro-patch
It is not just true that if something is not understood, it is assumed to be easily done. It is also true that if it is easier to grasp then it is more likeable. A recent study looked at this connection between fluency and appreciation. (Forster M, Gerger G, Leder H (2015) Everything's Relative? Relative Differences in Processing Fluency and the Effects on Liking. PloS ONE 10(8): e0135944. doi:10.1371/journal. pone.0135944) The question Forster asks is whether the judgement of fluency is absolute or relative. If we have internal reference standards for liking that depend on the ease of perceiving then the level of liking is an absolute judgement. Internal standards seem to be the case for perfect pitch and the feeling of familiarity when something is recalled from memory. But in the case of the effort of perception, our feeling of liking is a relative judgement – a comparison with other amounts of effort for other images. Abstract: "Explanations of aesthetic pleasure based on