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Think Macro, Go Micro: Seven Ways to Make the Most out of Micro-Influencers - Durrell Communications
The rise in digital influencer marketing cannot be ignored; influencers are the new pseudo-celebrities and brand advocates – and they have pre-existing audiences that are just waiting to be tapped. At Durrell Communications, we successfully engage influencers as part of larger earned and paid media strategies to help generate excitement around products, services or ideas …