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The Advertising Graveyard: 4 Ways to Kill Your Ad Response - Drew Eric Whitman
It's easy to snuff-out... murder... deep-six your response. Just use one or more of the following four, "straight-to-the-grave" ad-response killers. Hey, it's one thing to not know and commit these errors, and quite another to do so despite reading this article. So here are 4 techniques of copywriting and promotional suicide that you'll never employ again. (Er, right?) tomb-21. Write Horrid Headlines—People skim ads until something stops them. Over 83% of people read ONLY the headlines. If your headline features only your business name or a cutesy slogan, you’ll likely miss grabbing the attention of someone who actually wants what you sell! Solution? Always put your biggest benefit/offer in your headlines. Continue reading →