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Data privacy-first advertising is here: Here are the winners and losers « Data Protection News
The drive for data privacy-first strategies has become more apparent, spurred by anti-tracking moves made by browsers as well as tighter data protection laws. Here are winning and losing technologies for advertising in privavcy age. Winners: Contextual targeting Authenticated-consent ad buys Scaled log-in strategies Losers: Real-time bidding Third-party cookie addicts Full article: Data privacy-first advertising …