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The Great Convergence between Banks & Fintech around CAC/LTV - Daily Fintech
By Bernard Lunn Banks are from Venus and Fintech are from Mars. Communication between these planets is improving, but too slowly. This will start to change in 2016, as we enter the Great Convergence when both Banks and Fintechs become judged on the same metric – CAC/LTV (Customer Acquisition Cost/Life Time Value). We see three levels …