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Momofuku TO truly inspires | Cool Food Dude
Nowadays, it seems that many chefs are full-fledged brands first, cooks second. Money-printing machines armed with theme restaurants, much hyped cookbooks and TV shows. IMHO, many of these “rock star chefs” are undeserving of the spotlight and often tarnished by too much celebrity, too many product endorsements and simply too much hype. The focus on …