An Essential Cold Calling Systems and Formula for Commercial Real Estate Brokerage
How do you make lots of cold calls successfully? The key to creating a conversation from a cold call is relevance; local property information can help you do that. Many agents mistakenly think that they should pitch their services on the first telephone call; that is not the case and it is the greatest reason for call disconnections. What should they do with telephone prospecting calls? They should be connecting and supplying some local property market information on prices, rents, listings, and stock availability. From that approach, they can build a conversation with key people such as investors or property owners. Conversations lead to meetings.
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