Reflections on the Best Marketing Mix in Commercial Property Promotions | Commercial Real Estate Training Online
When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don't approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative effort. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage results…. Get your access here) Great marketers generally create more enquiry and listing churn; their time on market is shorter in most cases. Are you up to the promotional challenge? So the object here in commercial property promotion is that you have vendor paid marketing funds to use, and that the listing is exclusively controlled. From that base of control, you can do the marketing things creatively and directly. Consider the following issues in your promotional checklist: Time of year – Some