How to Use Mailing Lists in Commercial Real Estate Brokerage | Commercial Real Estate Training Online
Your mailing list is a valuable business tool to be fully optimised and used in commercial brokerage. You can establish your personal 'brand' locally, build a level of respect in your market, and attract new business in the form of clients and property listings. (NB - you can get plenty of mailing list ideas in our 'Snapshot' program right here - it's free) So, these things are good outcomes from a business perspective in a real estate agency. In saying that, the mailing list you develop and use must be relevant, accurate, and up to date. It costs money to send a mail piece, and it takes a reasonable amount of time and effort to get the message out; a strategy should develop specifically for this special method of marketing. It is interesting to note that many brokerages have mailing lists that are 'random' at best, and 'disasters' at worst. That simple problem comes about because the list is usually not managed well by those team members that are at the 'front line' of client and