Commercial Real Estate – Show and Tell Strategies for Better Listing Conversions | Commercial Real Estate Training Online
All too often you see or hear a commercial property broker or an agent 'talk' about market conditions to a client as part of a listing pitch or presentation. Whilst the logic seems sensible, a couple of other things should also be done to lift conversions. Most particularly they are the provision of images and statistics in support of key statements and arguments. Real facts are required to engage the attention of clients and help them move to a point of good decision. (NB - you can get plenty of brokerage presentation ideas here in 'Snapshot' - its free) Show All the 'Evidence' The people that we work with as customers in commercial real estate sales and leasing, like to see all the 'evidence' and the facts to help them move ahead without levels of high risk. Think about it; we are asking the client or prospect to do one or more of the following: List their property Spend some marketing money Make a choice in setting a price or rent Agree to a marketing campaign