Commercial Real Estate Agents – Create the Perfect Listing | Commercial Real Estate Training
In this commercial real estate market, every property that you list to sell or lease should be a 'perfect listing'. All parts of the listing should be optimised for the marketing and negotiation process. You can only create this 'perfect listing' with exclusive appointments; there is no advantage in wasting time with 'open listings' given that you have no control over the stock or the client. I am not saying that you totally ignore 'open listings', but I am saying that you should focus 90% of your efforts on listing stock that you can do something with. In this property market and in most locations, vendors and property owners are under some pressure when they have to sell or lease. When it comes to selling or leasing their property, the competition is fierce and frequent. On this basis, the property owners need the best 'package' of listing and effort that will attract the right momentum of enquiry. An enquiry will come from a top property that is well listed; that is our job.
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