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A Simple and Direct Marketing Plan for Brokers and Agents | Commercial Real Estate Training Online
In commercial real estate sales brokerage, you can and should keep your personal marketing plan simple and direct. It must be something that you do every day, so the simplicity of things is quite important. Don't over complicate your real estate business or your efforts. The sales and leasing parts of commercial real estate brokerage are quite basic when you break things down. These elements apply: Connecting with people Targeting properties Connecting with business owners Building a deep and comprehensive database of people and properties Constant contact Providing unique approaches to marketing listings Tracking your momentum Local Property Coverage Rules The local property market is generally quite competitive; most of the time, the leads will only go to the agents and brokers that are in constant contact with business owners and property owners in their territory. Taking that fact, the following direct marketing plan is quite effective: