British Airways' Offset Greenwash
Eighteen months ago, in September 2005, British Airways announced a plan that allowed travellers to "offset" their travel-generated emissions by paying to have trees planted. Anyone care to guess the total impact so far? Assuming that the offsets actually did what they were said to do (not a safe assumption) -- in 18 months, the British Airways scheme saved 1,600 tonnes of CO2. That's equivalent to four round-trip flights between London and New York on a Boeing 777. (BA planes fly that route forty times a week.) The UK House of Commons Environmental Audit Committee was not impressed.