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Branding standardisation needed for BBC regional social - Clean Feed
The recent refresh of the title sequences of BBC TV's regional news programmes saw a much-needed drive towards branding standardisation. Since the Lambie-Nairn titles package was introduced in 2008, various regions had gone rogue and produced their own, sometimes sub-par, take on the BBC News branding. The loss of consistency was one thing but in all honesty, the sequences were getting a bit tired anyway. It's hard to believe that an organisation with so much creative talent at its disposal can't organise itself to refresh the on-air identity of core output more regularly.