If You Want to Achieve Social Impact You need to Design for Informal Markets
Here is a fact: Informal economies are the rule, not the exception. Have a look at these two graphs — they show total transactions by retail channels per country (Sub-Saharan Africa only). The first one shows transactions across all retail sectors (blue — modern retail, red — traditional retail. above green line — informal/ below green line — formal): Looks like the vast majority of...
Post to Tumblr