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Strategy, strategy and strategic: the difference and why it matters - Research-Based Internal Communication
Strategy is one of the most misunderstood words when it comes to Internal Communication. Partially, that’s because there are three seemingly related terms which mean different things. My focus is on “using communication strategy” to help achieve desired outcomes by focusing the right activities on the right people. In contrast, “communicating strategy” has to do… Continue reading Strategy, strategy and strategic: the difference and why it matters