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Convention Basics: Five Tips to Make Your Book Stand Out - Canister X - A.P. Fuchs
This article was originally published January 7, 2016 on the Operation Awesome Blog. With so many writers these days focusing all their marketing efforts on-line, they’re putting themselves in a corner and limiting their exposure. Off-line sales are where the bread and butter is at if you play your cards right. I’m talking conventions, which are basically glorified book signings. Since 2007, I’ve been tabling at Central Canada Comic Con here in Winnipeg, a giant comic book convention. This show is also a big part of my paycheck, and my books fit right in because I write nerdy stuff like monster stories, superhero fiction and sci-fi. A lot has been learned about having a successful show over the years. Here are some basics to get you started: 1. Display Have an eye-catching display. When competing against so many other booths and tables, you need to stand out. Bring a tablecloth because not all shows provide them. Use signage, big ones, like 11”x17” set up on stands so folks catch sight of your book’s cover or what the deal of the day is. Want to really stand out? Get a big banner printed up, one you can put behind you. This …