Important Things You Need to Know to Run a Successful Email Marketing Campaign | Candlelight Heroes
Did you know that there are around 269 billion emails sent out every day? That's a lot of competition for you to try and gain your audience's attention. That's why it's critical for you to learn how to run an email marketing campaign the right way, so you can reach your audience and keep their interest. Here are some of the most important things that you need to know to run a successful email marketing campaign. Know Your Goals All good marketing strategies start with setting goals, and email marketing is no different. To run a successful email marketing campaign, you need to think about what it is you want to achieve. Here are some typical goals for an email marketing campaign. Welcoming new subscribersBoosting engagementNurturing existing subscribersRe-engaging subscribersSegmenting your subscribers You can create your email marketing goals according to your overall conversion goals. Understanding the Different Email Types Along with knowing your goals, you also have to