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How Style Guides Affect Profits— An Apple, Inc. Case Study - bravelycreative
by Lynn S. Schwebach Business in the 21st century requires almost all employees at all levels to produce either in-house or external communications—or both. Time spent writing and editing dramatically affects workers’ productivity, and, what many companies fail to realize, the company’s profitability. Nearly everyone writing an e-mail hesitates over capitalization, spelling and grammar questions. … Continue reading "How Style Guides Affect Profits— An Apple, Inc. Case Study"