Tim Hortons . . . I told them so and they listened! - BoomerBroadcast
When Tim Hortons was taken over by the American/Brazilian financial conglomerate Restaurant Brands International (RBI), I was afraid their new marketing strategy would dilute our unique Timmie’s Canadian brand. And it did. Big time. One of my biggest fears was that they’d start selling burgers, a food item so typically American and so far from Timmie’s culture of Canadian red mittens and road hockey commercials... Read More