blog.mindsumo.com
What do Millennials and Gen-Zers Desire in Brands? | MindSumo
Full disclosure: this piece was written by a bona fide Millennial. And, hopefully, that’s what you expected. A blog post about the Millennial mind penned by, say, a Boomer, would largely defeat the purpose of the exercise (although there’s no shortage of thinkpieces bemoaning the wretched state of Kids These Days). For the most part,…