Market Pantry’s new look is right on Target
If you shop at Target with any frequency, you’re well familiar with the Market Pantry line of store brand food products. Up until now, the Market Pantry packaging has been rather generic, reinforcing the common practice of store brands looking plain as compared to their brand name counterparts. They almost always featured a red band at the top, the Market Pantry logo, a generic (and in some instances unappealing) hero shot, and bland typography.
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