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EEDC looks to deliver "monumental value" with new energy, identity, and purpose - MasterMaq.ca Blog
When Brad Ferguson took over as President & CEO at Edmonton Economic Development Corporation (EEDC) in the summer of 2012, he knew things had to change. Even though Edmonton's economic growth remained strong, many leaders throughout the city felt that EEDC could be doing more. Even City Council had begun to lose confidence in the organization, with Councillor Caterina going so far as to suggest that EEDC be shut down if its fortunes weren't turned around. Brad insisted he was fired up and ready to do the work of remaking the organization. He wasn't kidding. The organization today has changed dramatically from the one Brad took over. He opened his speech at last week's 2014 Impact Luncheon with that context: "I stood at this podium one year ago knowing a lot had to change. Our organization had lost the confidence of City Council and lost relevance with the business community." "I can stand here today proud of the work we've done and the changes we've made in the last twelve