blog.mastermaq.ca
The Alberta Party's Big Idea Night (and new brand) - MasterMaq.ca Blog
Earlier today the Alberta Party unveiled its new logo and brand package. I'll admit that I wasn't an immediate fan of the new logo. Putting speech bubbles inside the provincial shield feels more obvious than clever, at least at first blush. I've been thinking about it though, and I actually kind of like how direct it is. The logo conveys its message in a clear and very to-the-point fashion. And I do have to admit that the speech bubble element itself is rather smart, as Chris pointed out: My favourite part of this brand strategy, is the "Speech Bubble". The pull-apart element of the logo will become part of how our supporters will be able to make this brand their own. The number of ways that this can become personalized to each member, constituency association, community or neighborhood, are endless. As I descended the steps at the Shaw Conference Centre tonight on my way to the Big Idea event (I attended as media), I passed a number of volunteers wearing black tee shirts