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The City of Edmonton's Social Media Advisory Committee - MasterMaq.ca Blog
In the grand scheme of things, the City of Edmonton could be considered an early adopter of social media tools. They've been on Twitter since February 5, 2009 and have established a presence on Facebook, YouTube, and other sites. While most organizations are still unsure about how to get started with social media, the City of Edmonton is slowly but surely gaining expertise. Recently I learned that the City established a Social Media Advisory Committee (SMAC) in the spring of this year. I asked Jason Darrah, Communications Business Partner at the City of Edmonton, to tell me more about it. He started by explaining how the committee came to be. I'm paraphrasing here: In the early days, the City was a fairly simple system. The roads people worried about roads, and the sewer people looked after the sewer system. These were silos, but it worked fine. When a new way of dealing with the world appeared, each silo handled the changes on its own. So at some point in the City's history,