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Edmonton International Airport launches new brand - MasterMaq.ca Blog
The Edmonton International Airport's (EIA) new "we'll move you" brand actually launched earlier this month on May 8th, but I didn't see a commercial for it until this week. I haven't had to fly anywhere either, so I'm not sure if the new brand is prominently displayed at the airport itself or not. The new brand is meant to bring awareness to the fact that EIA is growing: The new brand and airport expansion program reflect EIA's shift from a small, regional airport to a medium-sized international airport serving Northwestern Canada. EIA is Canada's fastest-growing major airport for two years in a row and now serves over six million passengers annually, a nearly 50 per cent increase in just three years. The "we'll move you" philosophy also underpins the $1.1-billion expansion program and current initiatives to incorporate industry-leading technologies, including common-use, self-serve check-in kiosks, Pay & Go parking stations, the expedited customs clearance program NEXUS and a