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Average Joe Podcasting - MasterMaq.ca Blog
It seems that big media has decided they want to get into the podcasting game, with everyone from MSNBC to Fox to BusinessWeek announcing podcasts in the last few weeks. I think that's great! You know what they say, the more the merrier! And let's be honest, no matter how much you like listening to an American couple talk about their sex life, you probably wouldn't mind adding some news or commentary to your daily playlist. Unfortunately, now that big media (or mainstreamedia) is on board, there's a good crop of pundits and critics who seem to think that podcasting is over, because the average joe won't be able to make any money podcasting. The big media players get all the coverage, and thus the advertising dollars. Except that average joe probably doesn't want to make any money from his (or her) podcast! Not everyone who starts a podcast is going to want to make money from it, just like not everyone who blogs does so with the intention of making a living. I read a lot about