Was Adobe's decision wise? - Blog
The big news in the tech world today is that Adobe has bought Macromedia for $3.4 billion. Many people seem to think that the two make a perfect couple, and complement each other in a number of ways. While I suppose that's true, I think this might be the beginning of the end for Adobe and Macromedia. The first article I saw on the acquisition was this one, from It tends to focus on how Adobe and Macromedia are "making peace", so that they can compete better together against, who else, Microsoft. Indeed, Adobe's CEO Bruce Chizen said "When I think about competitors, there's only one I really worry about. Microsoft is the competitor, and it's the one that keeps me up at night." Until now, Adobe has been pretty dominant with its PDF format, and Macromedia has been pretty dominant with its Flash platform. Microsoft has largely left the two alone, even using both technologies. I wouldn't say there has been too much competition So here's my question: how does this merger HELP the