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8 KPIs to Measure Effectiveness of eCommerce Loyalty Program
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner I was recently daydreaming about the last items I bought online. Taking those novelties aside, I didn’t manage to remember anything about online stores I made repeat purchases with. But there were actually just some of them. Convenience, great customer service, and an attractive loyalty program were what actually managed to get me on the hook. While there is no Felix Felicis for an effective eCommerce loyalty program, there are certain KPIs that will help you draw reasonable