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Spring Into Summer App Download Contest: AND THE WINNERS ARE…
InstantEncore is proud to announce the winners of our Spring into Summer App Downloads Contest! The purpose of this contest was to give us a chance to thank our loyal partners for helping us reach over 1,000,000 app downloads. Although not everyone is able to receive a contest prize, any increase in downloads of your app is the real reward. You now have the ability to connect with and engage these audience members in a way you wouldn’t other wise be able to. And the winners are… Seedlings: One year or less as an InstantEncore mobile app partner. 1st Place: Levitt Denver 2nd Place: Dubuque Symphony Growing: Between 1 and 2 years as an InstantEncore mobile app partner. 1st Place: Jefferson Performing Arts Society 2nd Place: Levitt Arlington Flowering: Over 3 years as an InstantEncore mobile app partner. 1st Place: Gertrude C. Ford Center for the Performing Arts 2nd Place: Pittsburgh Symphony Orchestra But wait, there’s more! We would also like to make special note of a partner who joined the contest with only 12 days remaining to rack up as many downloads as they could. They did a phenomenal job with a 38.68% increase in their download numbers during that time. Honorable Mention: Timeline Theatre Company Click the links to download their apps! App downloads are essential to your app’s success. Here is some feedback from our winners on their app promotion strategies: Levitt Denver “Our app promotion strategy involved encouraging our audience members to “Download our app today and be one of the first to hear new show announcements before they are released to the public!” We then upload three new events to the app every Monday, the day before they are announced elsewhere, giving people a great reason to have the app.” Dubuque Symphony “To boost app downloads, we had a contest that we posted on our Facebook, Twitter and Instagram pages, on our website and email newsletter, and a printed newsletter we gave out at our farmers market booth at the end of April. We gave away a Dubuque Symphony Orchestra canvas bag as an incentive. We told people to download the DSO app through the month of April. Then we sent out a push notification through the app the first week of May inviting all of our app users (new and old) to email us for a chance to win.” Jefferson Performing Arts Society “Jefferson Performing Arts Society has been promoting the app in three different ways. First, we sent dedicated emails to promote the app, highlighting some of the great features offered. We also promoted the app via social media (Facebook and Twitter). The social media posts first introduced the app to our followers, and then highlighted specific features. Also, on our print media, we include a message about our app. We believe that the virtual tour custom card on our app helped us to increase our sales during the contest period.” Levitt Arlington “At Levitt Arlington, we promoted our app through a combined effort of website links, e-news campaigns, and social media posts. It doesn’t hurt that this was the beginning of our concert season! We’ve found that’s often the best time to tell people about our app.” Gertrude C. Ford Center for the Performing Arts “We encourage adoption of our app throughout the year. Information about the app is included in virtually all of our marketing collateral – print ads, flyers, postcards, brochures and posters. We also include a slide encouraging app downloads in the pre-show slideshow we run in the auditorium prior to every event in the Ford Center.” Pittsburgh Symphony “We make sure our audience members are aware of the app at every turn. We put notes to download the app on all our e-communications (e-blasts, e-newsletters, etc.), we made some social media posts, we include it in most of our direct mail pieces, and we include it on all our in-house screens.” Timeline Theatre “We knew that to do our best in the contest, we had to go beyond standard communication strategies of Social Media, Emails, and Flyers. So, we asked fellow staff, cast, and others to download it and encourage their friends and family to do the same.” Read more about TimeLine Theatre’s app promotion strategy…