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Buying Keyword Ads on People's Names Doesn't Violate Their Publicity Rights-Habush v. Cannon (Forbes Cross-Post) - Technology & Marketing Law Blog
By Eric Goldman Habush v. Cannon, 2013 WL 627251 (Wisc. App. Ct. Feb. 21, 2013) Can you imagine someone buying Google ($GOOG) AdWords keyword advertising triggered by your name? Most of us wouldn’t dream of it, usually because our names just...