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Keyword Purchases Not a Trademark Use-Merck v. Mediplan Health Consulting - Technology & Marketing Law Blog
By Eric Goldman Merck & Co. v. Mediplan Health Consulting, 2006 WL 800756 (SDNY Mar. 30, 2006) About a week after Edina Realty v. TheMLSonline allowed a keyword purchase of a competitor’s trademark to go to trial, we got another...